Leveraging LinkedIn: Build, Brand, and Boost Your Profile
Join us for an insightful online event where Lauren Celano, CEO of Propel Careers, will share valuable tips on how to build/enhance your LinkedIn profile and how to leverage tools in LinkedIn to build your network and boost your profile. This presentation will focus on the life sciences sector, but the information shared can apply to other sectors.
This talk provides guidance for how to build and develop a professional online personal brand using LinkedIn. The talk will dive deep into which parts of a LinkedIn profile to focus on and how to customize your profile to career area(s) of interest. Lauren will discuss the importance of highlighting your background and experiences and will provide examples tailored to different career areas to highlight what information you could share for different career interests. Lauren will discuss how to engage/build your network on LinkedIn. She will also discuss how organizations utilize LinkedIn to identify talent for open positions to emphasize which parts of the profile are important. Lastly, this talk will cover how to use the job preference features in LinkedIn to let internal and external recruiters know what you are looking for.
About the speaker:
Lauren Celano is the co-founder of Propel Careers, a life sciences search and career development firm and she is also the co-founder of the Propelling Careers podcast which is a podcast providing career advice on Spotify and Apple Podcasts. She has recruited for more than 60 innovative life sciences organizations and has coached thousands of students, postdocs, medical residents and professionals to advance their careers since co-founding Propel in 2009. Lauren presents often on career development topics to inspire the next generation of talent. Before Propel, she spent about 10 years in life sciences advancing drug molecules through SNBL USA, Aptuit, Quintiles, and Absorption Systems. She has a B.S. in Biochemistry and Molecular Biology from Gettysburg College and an MBA (focused in the health sector and entrepreneurship) from Boston University. She is on Boards including: MassBioEd (Chair), MassBio, National Tay-Sachs & Allied Diseases Association and Advisory Boards: the Professional Science Masters Program at Framingham State University and NE Graduate Women in Science.
This talk is one in a series of talks:
Developing a Career Search Strategy: Advice to Identify Opportunities
July 17, 2025 at 4:00 PM EDT
Looking Your Best on Paper - Building a Resume and Cover Letter
July 22, 2025 at 4:00 PM EDT
Leveraging LinkedIn: Build, Brand, and Boost Your Profile
July 24, 2025 at 4:00 PM EDT
Acing your Interview: Answering with Confidence
July 29, 2025 at 4:00 PM EDT
How to develop and engage your network for your job search
July 30, 2025 at 4:00 PM EDT